At the curious age of 12, my journey into the digital realm began with a single book: “HTML in an Instant”. This book was more than just pages filled with coding language; it was my gateway into the world of web development. As the internet evolved, so did my skills, expanding into CSS and beyond, setting the foundation for my future in web design.

During my high school years, I was introduced to communication technology, a class that became the catalyst for my deep dive into more complex web development. My enthusiasm for web design rapidly exceeded the standard class curriculum, prompting me to seek out new challenges. This quest for knowledge led me to PHP, a powerful scripting language that opened up a new world of possibilities for creating sophisticated web applications. By embracing PHP, I was able to expand my skill set significantly, culminating in the creation of my very own user forum and social networking platform, alongside a fully functional PHP-based e-commerce store. Achieving these milestones before even graduating high school not only showcased my dedication to web development but also set a solid foundation for my future endeavors in the tech world.

After honing my skills in website creation, I faced the next major challenge: drawing traffic to these digital creations. My journey into the world of Search Engine Optimization (SEO) began, notably on a platform that was at the time just emerging as a giant—Google.

At this time Google was seen as a silly search bar and white page, while all the other major search engines like AOL, Ask Jeeves and Yahoo where news websites with many stories.

By delving into and mastering SEO techniques, I learned how to attract organic traffic to my websites, a crucial skill that would play a significant role in my professional development. This expertise in SEO not only enhanced the visibility of my work but also laid the groundwork for future successes in the digital marketing realm.

My entrepreneurial journey took a significant turn with the founding of Spasso, a promotions company that brought the dynamism of Edmonton’s nightlife scene into the spotlight. Spasso was more than just a venture; it was the embodiment of my passion for creating impactful experiences and leveraging the power of digital marketing to amplify those experiences. This chapter not only sharpened my skills in event promotion and social media marketing but also deepened my understanding of SEO, laying the groundwork for my eventual pivot to the corporate world.

The allure of the corporate sector led to the creation of Snap SEO, where I channeled my expertise into helping businesses navigate the complexities of the digital landscape. Snap SEO represented a fusion of my nightlife promotional energy with the precision and strategy required in corporate digital marketing. By applying the lessons learned from the vibrant world of event promotions to the structured realm of SEO, I’ve been able to drive significant visibility and engagement for clients, demonstrating the versatility and adaptability of my skills across different industries.